Old Chinese shoes sell Europe and the United States

Only in the last year, leap in France sold shoes, sales exceed 100 million pairs of 50 million euro --

Mention "made in China", "the price is low, the poor design, quality general" has always been a reviled. China, however, some old sneakers in euramerican market sell like hot cakes, but let the people slowly change this impression. According to the Canadian globe and mail newspaper reported recently, Hollywood star Orlando bloom recently had his sneakers must-haves - "leap" sneakers, belong to "made in China".
Air Shoes
Broome leap from a French shoes at whim. In 2005, the French PaTeLiSi · buster Ann in Shanghai found leap for its contracted shoes, the design and handy and restore ancient ways to attract. PaTeLiSi founded in 2006 as the holding company, will leap leap to the French market, shoes great success. The brand "FEIYUE" as trademarks, take "the forward flight" (forward) from the righteousness, in France starting a shares new trend. Last fall, the brand is in London for a hundred years, the fashion department stores sell blessed nasser, open ridge in Britain's "leap". According to statistics, currently only in France, leap of sneakers agent has more than 160. Last year, sold 100 million leap holding double leap and if every pair of shoes sold 50 euros, with annual sales of super 5000 million euros.
Nike Shox R4
Same story also happens in back in shoe. Back in the 1970s and 1980s shoes of China is very popular. But since China's reform and opening up, as "Nike," "adidas" to enter the Chinese market, back in shoes after vanished. Last year, Chinese made back in brand sneakers appeared in Paris boutiques. In Europe since returning warrior ", "already boarded stores around the world, the price rise to $65 a pair. In addition, there were americans improved "cheap.in Ospop and" people's shoes, "".

"Leap" and "warrior" by Chinese old brands such as American and European consumers, is mainly attributed to the hot holding three factors: China products quality improvement, "Chinese elements" in the world of popular fashion and French successful business operation.
Chaussures Sports
"Made in China" thirty years ups, although some quality problems appeared event, but overall the quality has been in continuous ascension. "Made in China" quality improvement and also gradually got foreign consumer acceptance. According to the globe and mail online polls showed, 33 percent of consumers think of Chinese products are of good quality and 53 percent think sometimes good, it can see foreign consumers for Chinese products quality overall a positive view. And in the website of the message, an ID di_mondz "netizens" wrote: "although western media for years on Chinese products do negative publicity,... China will still has rediscovered in product quality and innovation deserved reputation - such as they in the 16th and 17th centuries, have that." Leap shoes in overseas markets, it is with its good quality for everyone praised.

Secondly, leap, traditional design shoes contracted agitation restoring ancient ways catered to a consumer for love, and the rubber canvas shoes material are catching up with the new trend in European shoes. In product package, PaTeLiSi rich in Chinese elements in advertising for mysterious Chinese products evoke consumer interest. For example, the first team of advertising leap shoes and to shaolin kung fu as the main content, prominent as shaolin monks leap shoes, shoe feature acrobatics in order to attract customers. Meanwhile, the French consumers for Nike, adidas, kanway has appeared the brand such as aesthetic fatigue, leap as new fashion brand appear, the more meets the consumer to tide diversified needs.

More importantly, the French successful brand positioning and product operation thrusting the old Chinese shoes success. In PaTeLiSi before entering Europe, has redesigned leap shoes style with cater to European consumers demand, 50 euro minimum pricing slightly more than the average sports shoes, showing he will leap for fashionable sport shoes build brand.

Facing the increasingly competitive global market, how to build the "made in China" brand value become urgent need to address the problem. The French brand with China a huge success, perhaps can give China merchants to bring a lot of enlightenment