From capa, puma transformation of the development of see cool movement

With the development of social economy, people's standard of living rises ceaselessly, sports activities more and more become essential to life constitute project, people vti increasing demand, sporting goods in people's consumption, especially if the proportion of men's consumption amount of a straight-line sex rise, sports goods brand also springing up developed. But a market place have competition, sports brand numerous, product quality is not only to the good and bad are intermingled, on consumer choice brings some difficulty, for its part, the sports brand if in the fierce competition in the survival and development down and reveal oneself, and is a small problem.
Air Shoes
Today's Chinese sports brand market, and has formed a domestic brand and foreign brands, up to the situation of foreign brands, however, Nike and adidas occupied a large part of the market share that other foreign brands have to think change innovation to develop their sales areas. For example, this by capa from Italian brand popularity in recent years by leaps and bounds, and in a few years ago, Kappa dominated by Italian product, the brand promotion ideas continue Italian market development mode, professionalism still rivalry but Adidas and Nike. Until a few years ago a global Kappa Kappa meeting, they found the "lifestyle" series, and then to push the sport, fashion style of clothing. From South Korea's clothing designers use bold, hyperbole colour collocation and eye-catching logo, from TV, sports sponsors to quit, start with popular clothing brand of the transformation, and type of promotion by sponsoring host and sports stars, walk the promotion of pure fashion route, people finally saw the broad market space Kappa.
Air JORDAN
Another new thinking become foreign brands, the puma mo belong to, the same town with adidas was born in the sports brand, because sales model obsolete, product form a single, almost by rivals, but its leaders adidas squeeze for the brilliant "sneakers" found "vogue" the new way. When other sports shoes brand for all kinds of sports and continue to develop more and more professional sports shoes of, "puma" had already in fashion design and life with shoes, into new design, and to reemerge, ranks among the world's top sports brand.
Chaussures Sports
Capa and puma's success in design is comfortably in sports brand new, on the sales idea of speaking, capa and puma are actively pursuing, in almost all the sports brands in crazy when they open stores look took aim at developing e-commerce market it is in China, the first professional network quality goods movement city - cool movement. China's Internet users have 3 million or more, the momentum of development of Internet consumption, and should not be neglected in the professional and cool movement good reputation in the consumer's mind set up the China's biggest city of professional network quality goods movement image. Each big movement, it was their corporate brand from traditional store sale mode to store, network consumption dual mode transformation. And for cool sport, good reputation, huge e-commerce potential also won the favour of major sports brand. Because professional to do better, as cool movement of the scale unceasingly expands, for sports fans will provide more cost-effective fashionable sport products, and strive to create the first-class online shopping experience and considerate after-sale service, make broad consumer ultimately benefit.