Nike Logistics Centre in China doubled revenue bottlenecks Yupo

By 2015, Nike expects revenue in the Chinese market doubled the target of the Chinese market from 2010 sales of about 100 billion to 200 billion yuan, this goal can be achieved will depend largely on the Nike deal the speed of the order; Nike is located in Taicang City,Air Shoes Jiangsu official opening of the logistics center, Hot Nike products but can not get timely replenishment of the problem is expected to a certain degree of ease. Market watchers Magang on the "First Financial Daily" said: "Nike in the domestic market there are some very large distributors, such as Belle, but sometimes we find that although some of Nike's sales are fire, Puma ShoesBelle of the stores in the inner but no cargo, which is equivalent to the opportunity to hand over money. In fact, more than Nike, the domestic distribution of other sports brands not kept pace with the goods, and many orders can only give up or product into cash by slowing down the pace, not only the sporting goods business performance be affected, can lead to sporting goods companies and strained relations between dealers. "Nike officially opened yesterday, logistics center covers an area of ​​460 Chinese acres, building area of ​​20 square meters, consists of two parts, part of the positioning of products for the apparel receiving, storage, sorting and delivery; another part responsible for the storage and distribution of footwear products, Nike side said its apparel products warehouse distribution building maximum daily processing 220,000, while sales of footwear products, warehousing and distribution building is expected to officially put into use in April of this year. Magang said that, if handled according to the daily maximum of 220,000 clothing terms, Chaussures Sports summer and autumn and winter clothing is less expensive compared to summer is estimated at 500 yuan each, the year Nike deal with the logistics center in China The value of garment products will reach about 400 billion, with footwear, will be a very large number. December 1, 2009 to November 30, 2010, Nike Greater China revenue 18.64 billion, analysts say, China accounted for 80% of total revenue to 85%, about 100 billion yuan in resistance gram logistics center in China put into use, if developed properly, according to Nike's goal in 2015 is expected to reach 200 billion yuan in revenue. Nike had five logistics centers in the world, including two in the United States, one each in Belgium and Japan, and a smaller logistics center in South Korea, Nike announced terms, the logistics center is located in Taicang, China will be responsible for markets, including apparel, footwear, sports equipment and products, including Nike Golf logistics operations, through innovative technology, logistics and distribution center will shorten the operation time and optimize the total logistics process. Nike logistics center in China, the persons concerned, due to adopt a variety of more advanced equipment and technology, the highly automated logistics center, developed by Nike's own Warehouse Management System (WMS), with wired / wireless radio frequency terminal and voice guidance terminal, logistics center staff can quickly determine an item's specific location in the warehouse to complete the process of sorting and packing, Nike, the persons concerned, a fast delivery of goods from storage to just a few hours . Nike logistics center in China, with a total length of 9 km of the conveyor belt, placed at intervals from a scanner, have been packaged goods transported on the conveyor belt, after scanning equipment, bar code on the package will be scanned, recorded The following location information, logistics center in connection with the distribution of the various functional areas in the automated sorting equipment, so that products can be quickly transferred to a different operating area. Magang said the technology to achieve digital library display of goods, goods sorting efficiency gains, the domestic sporting goods companies, including Li Ning, Anta, similar techniques have not; warehousing and logistics has become a national sporting goods companies restricting further development and growth bottleneck, especially e-commerce, online purchase of 1 to 2 items, this order is very small, is not difficult to do alone, and if there are thousands of pen such orders, companies will be overwhelmed, to be automated solution. Magang said: "The logistics problem is resolved, Nike can focus on product development and sales."