2011年6月16日星期四

Li won the champion to push the military skyrocketed Nike poster

According to the Shanghai media reported that the French Open after winning just eight hours, the Air Shoes flagship store in Shanghai, Nanjing East Road, the entrance hung a nearly three stories high, in the French game hot photos, top people are shouting, it is Li Na. And this huge window, only Liu Xiang "enjoy" too. If her ad --- "change with the movement of all, just do it" - Li Na, will quickly become the Yao Ming, Liu Xiang, and later a sports rich. Li get to congratulate the clay Grand Slam singles title, becoming the first Chinese aspirations to the event, Running Shoes will introduce a "change with the movement of all --- JUST DO IT" Li championship posters. June 5, Shanghai, Beijing, Guangzhou, Wuhan and Chengdu, the Nike shop 57 free gift to the fans of the posters. When Li Na became the first person to tennis in Asia, her commercial influence is growing geometrically. As a new image of Chinese sports spokesman, Li destined to set off a boom in the business world, not only have to find the world's brand Li endorsement, many well-known brands will also be actively associated with Li Na. Li is currently worth some have predicted, at least worth two billion yuan. In fact, in 2009, Nike took aim Li Na, Li Na, of course, because when the visibility is limited, Nike to Li Na of the contract, be a small amount. But now, everything has changed, can be expected that Li is Chaussures Sports endorsement fee, will certainly be more than a million dollars, that is, the more than ten million yuan. If the time to push down the year, Li Na in the commercial income is only 500 million yuan, even behind teammate Zheng Jie and Peng Shuai. However, Li 2011 is "spring." In fact, from January this year, Li received the advertisers' Chinese New Year red envelopes ": Australian Open final, a Canadian company called SpiderTech has completed a cooperation agreement with Li, endorsement cost over one million yuan ; won the Australian Open runner-up, the Li also won the lion's share of advertising contracts --- she joined the Roger Federer, Henin, Ivanovic and Wozniacki's top tennis star's camp, as Swiss Rolex watches top spokesman. It is reported that over the past Ivanovic's endorsement contract with Rolex conservative estimate of costs up to $ 3 million, while Federer Rolex signed in 2006 with a ten-year contract, requiring him to attend the ceremony only to be in force when the Peidai Lao persons table, you can get up to $ 15 million in total revenue. This calculation, Li endorsement fees should be more than ten million yuan. Since then, Li lightning hand Haagen-Dazs, to become the first player in its advertising spokesman. Li Na have friends jokingly sent a nickname - "Lady Na." International Women's Tennis Association President and CEO 斯戴西阿莱 Manchester had predicted, "there will be a lot of sponsors to seek cooperation with Li Na." Allais Manchester, said Li Na as the representative of the Asian players, will be the joint international women's professional network (WTA) darling, "she is a sign of WTA her through their own performance and a very likable personality, caused wide attention in the future, a series of promotional activities in the WTA, we very much hope Li Na will be the object of cooperation. "After winning the French Open, Li ads will continue," Na lady "style, because she is the world's largest sports agency - the International Management Group contracted players, all of her commercial endorsement contracts have to be a unified plan by the International Management Group operations. As a top brokerage firm, International Management Group's endorsement of the options are cautious player, is bound to the selected brand endorsements and players in the international and regional influence to match, and the number of endorsements will be controlled.

没有评论:

发表评论